Mobile apps, like every business (and more in these times), need to make data-driven decisions. This data is out there waiting for us to organize it and make the most of it. In this guide you will find a description of mobile app analytics fundamentals, and a series of services that provide excellence for the convenience of app owners. Enjoy it!
Mobile App Analytics: A key to growth
What is Mobile Apps Analytics?
Mobile App Analytics consists of data-based software that helps app owners track how their app works and how users interact with it. Is a practice that every application owner must carry out to improve their service.
It consists mainly of using platforms connected to our application that collect and visualize data relevant to its operation and how users interact with our app.
Why is Mobile App Analytics Important?
It allows us to know which functionalities of our app are working well and which are not, to make improvements, and make decisions based on data.
The importance of Mobile App Analytics lies in the fact that if we do not know and if we do not measure what is happening in our application and as users interact with it, we will not be able to make any significant improvements.